Hypercheckout payments

Redesigned end to end one-tap checkout for 3.7B+ monthly transactions across 12 payment methods.

Cut checkout time from 60s to 10s and lifted
card payment success by 10%.

Context

Juspay runs the payment rails behind some of India's biggest consumer apps, Amazon, Netflix, Starbucks, Swiggy, Cred and Zomato among them.

Role

I led the design of Hypercheckout end to end, leading a team of four designers while owning the debit card flow myself and overseeing the rest of the payment methods.

The opportunity

Juspay's partners were quietly losing money to friction: extra OTPs, CVV fields, redundant steps. I defined the design principles the project needed to succeed: reduce friction without removing trust, let businesses customize without breaking the core flow, and design for failure as a first-class state, not an edge case.

Inside JusPay's Data Control Room, where I partnered with the product owner to map
failure points across 20+ businesses and prioritize which card payments.

Inside JusPay's Data Control Room, where I partnered with the product owner to map failure points across 20+ businesses and prioritize which card payments.

Early concept I brought to Amazon: testing how payment method info, cards, wallets,
offers, EMI, should surface without overwhelming the user.

Early concept I brought to Amazon: testing how payment method info, cards, wallets, offers, EMI, should surface without overwhelming the user.

Few of the ways I explored showing the same payment information,
different hierarchy, different visual weight

Few of the ways I explored showing the same payment information, different hierarchy, different visual weight

Most users just want to pay with what they already used last time. This let them
do that in one step, while still leaving the door open to switch methods

Most users just want to pay with what they already used last time. This let them do that in one step, while still leaving the door open to switch methods

Same trust-building idea, reskinned for Zomato: new users see a
few extra steps, returning users breeze through.

Same trust-building idea, reskinned for Zomato: new users see a few extra steps, returning users breeze through.

Brands are looking for different customization, and it also depends on layout and industry. A high-value purchase and a quick food order don't process payment the same way.

Every debit card flow I explored and narrowed down.
I was leading the decisions across all of them.

Product in motion

juspay.io/checkout-experience