Hi there! I'm Guru Prasad
/Gu · ru/
Hi there! I'm Guru Prasad
/Gu · ru/
Hi there! I'm Guru Prasad
/Gu · ru/
About
About
My journey began with a passion for visual design, and over the years, I’ve evolved into a well-rounded end-to-end designer. I take a big-picture view of how design integrates with broader business and product strategies, while zooming in on details while keeping long-term goals in mind.
From working in collaborative pods to driving data-driven design decisions, I have worked with large and small teams to simplify complex workflows.
Values
Values
User first
User needs and behaviors guide every design, testing and iterating quickly to ensure product is intuitive and useful.
User first
User needs and behaviors guide every design, testing and iterating quickly to ensure product is intuitive and useful.
Beautiful and useful
Design must be visually striking and purpose-driven, combining beauty and function to create impactful experiences.
Beautiful and useful
Design must be visually striking and purpose-driven, combining beauty and function to create impactful experiences.
Data driven
Backing decisions by a mix of user insights and performance metrics, ensuring thoughtful, impactful choices.
Data driven
Backing decisions by a mix of user insights and performance metrics, ensuring thoughtful, impactful choices.
Inclusive
Design by removing biases, embracing race and accessibility to create respectful experiences.
Inclusive
Design by removing biases, embracing race and accessibility to create respectful experiences.
Continuous learning
Actively seeking feedback, always learning, whether from designers, experts or data. Daily reflection keeps me growing and improving.
Continuous learning
Actively seeking feedback, always learning, whether from designers, experts or data. Daily reflection keeps me growing and improving.
Work highlights
Work highlights
Microsoft AI, copilot consumer app
Envisioning and crafting generative AI-driven shopping experiences across desktop, Windows, Edge, and mobile for 36+ million daily users.
Microsoft AI, copilot consumer app
Envisioning and crafting generative AI-driven shopping experiences across desktop, Windows, Edge, and mobile for 36+ million daily users.
Gemist, B2B SaaS for jewellery industry
Sole designer leading all product design efforts, contributing to a $24 million valuation in 2025.
Gemist, B2B SaaS for jewellery industry
Sole designer leading all product design efforts, contributing to a $24 million valuation in 2025.
JUSPAY, B2B2C payment solutions
Led design of HyperCheckout, optimising one click payment experience for 3.7 Billion monthly transactions and improved payment rate and success by 10%.
JUSPAY, B2B2C payment solutions
Led design of HyperCheckout, optimising one click payment experience for 3.7 Billion monthly transactions and improved payment rate and success by 10%.
Microsoft, contact centre products, enterprise
Revamped conversational AI insights platform and boosted task efficiency by 33%.
Microsoft, contact centre products, enterprise
Revamped conversational AI insights platform and boosted task efficiency by 33%.
Flux forecast, flood insights platform
Audited and tested with users, improving usability and efficiency by 25% and reducing errors in risk assessments by 30%.
Flux forecast, flood insights platform
Audited and tested with users, improving usability and efficiency by 25% and reducing errors in risk assessments by 30%.
Asain Paints, furniture e-commerce
Designed an end-to-end eCommerce platform for a $45B multinational.
Asain Paints, furniture e-commerce
Designed an end-to-end eCommerce platform for a $45B multinational.
Jawa motorcycles, e-commerce
Crafted PDP and booking journey for Jawa Motorcycles, selling out annual inventory in one month.
Jawa motorcycles, e-commerce
Crafted PDP and booking journey for Jawa Motorcycles, selling out annual inventory in one month.
References
References
Guru possesses a rare blend of talent, dedication, and team-oriented mindset and left a lasting impression. The team was drawn to him from the moment we spoke. With keen attention to detail he is a truly remarkable go-getter personality, genuine collaborative spirit that radiated enthusiasm and most importantly did it with a smile.
Microsoft
Daniel zaraya, global head of product experience
Guru possesses a rare blend of talent, dedication, and team-oriented mindset and left a lasting impression. The team was drawn to him from the moment we spoke. With keen attention to detail he is a truly remarkable go-getter personality, genuine collaborative spirit that radiated enthusiasm and most importantly did it with a smile.
Microsoft
Daniel zaraya, global head of product experience
Guru's thirst for knowledge and continual curiosity enables him to understand design challenges to being a credible and effective designer. Applying clear design thinking blended with creativity, his work is executed to a high standard that’s based on solid reasoning, allowing for clear decision making.
Virgin Group, Prev. HSBC
Andy, design manager
Guru's thirst for knowledge and continual curiosity enables him to understand design challenges to being a credible and effective designer. Applying clear design thinking blended with creativity, his work is executed to a high standard that’s based on solid reasoning, allowing for clear decision making.
Virgin Group, Prev. HSBC
Andy, design manager
I would sometimes just need to have a simple discussion about a topic with Guru and I would see that it would have been researched and translated to the various steps and details.
Adobe
Sharan, design manager
I would sometimes just need to have a simple discussion about a topic with Guru and I would see that it would have been researched and translated to the various steps and details.
Adobe
Sharan, design manager
Guru as he applied a spectrum of UX design activities to our web-based SaaS tool. Impressed with the final hi-fi prototypes and detailed documentation handoff in the final deliverable, as well as the diligence and professionalism demonstrated by him.
Foundry Spatial
Mia, product manager
Guru as he applied a spectrum of UX design activities to our web-based SaaS tool. Impressed with the final hi-fi prototypes and detailed documentation handoff in the final deliverable, as well as the diligence and professionalism demonstrated by him.
Foundry Spatial
Mia, product manager
Achivements
Achivements
Microsoft's 50th anniversary: Designed shopping features, which were announced during anniversary keynote.
Canadian design systems guild: Monthly Meetup Co-host
University of toronto: Research Presentation at iConference on how to design interfaces for inclusivity
Hackathon finalists: Top 10 of 280 teams across NA
Dribble design: Hackathon winner
Life beyond design
Life beyond design
Photography and sketching
Photography and sketching. Capture and explore everyday environments, inspired by my undergraduate studies.
Photography and sketching
Photography and sketching. Capture and explore everyday environments, inspired by my undergraduate studies.
Cooking
I explore and experiment with different cuisines, learning the science behind them to fuel creativity and broaden perspective.
Cooking
I explore and experiment with different cuisines, learning the science behind them to fuel creativity and broaden perspective.
Competitive gaming (previous life)
Top 35 ranked player & 2× champion (Ghost Recon Phantoms). Driven by a relentless pursuit of excellence and continuous growth.
Competitive gaming (previous life)
Top 35 ranked player & 2× champion (Ghost Recon Phantoms). Driven by a relentless pursuit of excellence and continuous growth.
Martial arts
Keeps my mind balanced, leave my ego at the door, stay humble and focused through martial arts.
Martial arts
Keeps my mind balanced, leave my ego at the door, stay humble and focused through martial arts.