Copilot shopping, price insights

Deep research to assist users with purchase decissions based on price history, sales trends, and seller analysis

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Overview

Context

Price Insights helps users decide when to buy, not just what to buy. Instead of pushing urgency or deals, the experience provides clear, data-backed guidance on whether users should buy now or wait, helping them feel confident in high-intent shopping moments.

Most shopping experiences optimize for immediate conversion using urgency cues and price drops. Through research and behavioral analysis, I found users were asking a different question: “Is this the right time to buy?”

Role

Designed and delivered the end-to-end experience across desktop, mobile, chat, and PDP, collaborating closely with research, data science, product, and engineering.

An advisory shopping experience grounded in data, not urgency

Rather than relying on traditional price drops and alerts, Price Insights provides clear, transparent guidance that helps users understand what a price means and what action to take.

Demonstrates transparent reasoning and uncertainty when waiting is the better choice

An advisory shopping experience grounded in data, not urgency

Rather than relying on traditional price drops and alerts, Price Insights provides clear, transparent guidance that helps users understand what a price means and what action to take.

An advisory shopping experience grounded in data, not urgency

Rather than relying on traditional price drops and alerts, Price Insights provides clear, transparent guidance that helps users understand what a price means and what action to take.

Shows confident, data-backed guidance when conditions favor purchasing now

If you have any burning questions or just want to say hi, don't be a stranger.

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If you have any burning questions or just want to say hi, don't be a stranger.

Twitter